An entrepreneurial adventures
There is a matter that often comes up when it comes to managing your customer data: Excel or CRM (Customer Relationship Management), which should you choose? Initially, Excel may seem useful to manage your relationships with your customers, prospects, and partners. But, over time, the more your business will grow and the more you will understand that Excel is no longer enough for you and that you...
These days that the growth and expansion of E-commerce continues, it remains difficult to catch Internet users’ attention and make them buy your products. There are different reasons why that is the case: for example, many people are still following a “web-to-store” approach. Meaning that many times, they come to learn about the product on your website and then, if they decide to go to buy, they...
A customer loyalty program is, as its name suggests, a marketing tool that aims at maintaining customers of a product/service in the long term. Beyond loyalty, the programs also often aim to increase customers’ awareness about your brand. Loyalty programs are of considerable importance in generating brand preference and enhancing the engagement of your customers. At the heart of these systems...
In the era of exponential technological growth, it is sometimes necessary to adapt to the requirements dictated by the rapid evolution of standards. This need is all the more pressing for companies that have always existed in an exclusively physical way. If this is your case, know that it is never too late to get it right! Whether your business is running well and making a good profit or is in a...
One of the most important tools to recover sales and optimize your company’s relationship with its leads and its customers is remarketing. It allows you to reach your website’s visitors again and offer them an advertising message adapted to their actions. But how does it actually work? You have been the target of remarketing campaigns yourself more often than you think. Many times, after you...
Customer referral is the process through which a client recommends a product or a service to leads, thus proving its good quality. When a business gets recommended, that not only confirms their professionalism and their sincerity, it also encourages and reassures the leads as to their future collaboration with them. In other words, your clients become your best marketers. You might ask yourself...
It has become so easy these days to build your own e-shop in just a few minutes using the different tools available on the market. But how to make sure that it’s successful? Here a few tips and tricks to make sure your online business journey is off to a flying start! Simple design: It is important to pick carefully the layout of your online store. If it’s not clear and accessible, it will make...
Email marketing is a very powerful communication tool. It allows to keep contact with clients and share all kinds of relevant information with them, as well as collect opinions and build loyalty. When used correctly, it can be an efficient way to convert leads into customers. But sending the perfect email can be a bit tricky, especially with the usually large numbers of contacts. Luckily, there...
If you’re running a business or are about to start, most chances are you’ve heard about or are using a sales pipeline to manage it. It allows transforming long and troublesome sales processes into a more global, dynamic and easy to follow one. It is primordial that a business is able to keep control over its sales pipeline in order for it to be aware of its strengths and weaknesses and work on...
The importance of owning an e-shop is not to be proved anymore. With the number of online sales being in a steady and incredible growth for the last decade, businesses from all horizons have to get on the big train to success that is the internet. No matter what kind of products or services you sell, you will most definitely catch someone’s attention on the World Wide Web. In this article, we’ll...
An entrepreneurial adventures
I'm a serial entrepreneur with a passion for technology. I'm a full life cycle founder. I want to share this adventure with you, so that I can help you to avoid problems on the way to success. Enjoy!