An entrepreneurial adventures

Growth hacking in e-commerce

These days that the growth and expansion of E-commerce continues, it remains difficult to catch Internet users’ attention and make them buy your products. There are different reasons why that is the case: for example, many people are still following a “web-to-store” approach. Meaning that many times, they come to learn about the product on your website and then, if they decide to go to buy, they do it in-store. Another part of internet users is also reluctant to buy online because of a lack of trust or just an attachment to old consumption habits.

Regardless of what the reason behind this behavior is, if you are hoping to have more chances at converting your e-commerce store visitors into good and loyal clients then you’re at the right place! In this article, you will learn about some hacks that can land you more conversions for your e-commerce business.

Boosting your SEO:

SEO is part of a medium- and long-term perspective. The results are not immediate, you must be patient. This is what allows you to be on the first page of search engines, the goal of all websites. The goal of SEO is to increase the audience of your site.

For that, it is necessary to propose content in accordance with the searches of web users on search engines. It is often done using keywords, it is up to you to identify and integrate them into your site. These keywords must be sufficiently present on your site: home page, articles and if possible, the domain name. The domain name is not the most important point for the SEO of your site. The ideal is to always choose a simple domain name that is short and simple to remember to allow your customers to easily return on your website.

Building customer trust:

Once your visitors are on your website, there are many different ways to keep them on it. For example, a blog will allow you to share content in different forms (videos, articles, photos, etc.). It’s a place of interaction between you and your customers. You will be able to advise them through articles, tips on using your products or let them express themselves through the comments. Your reader (visitor or prospect) will be able to react to your publications and the posts of other Internet users. You will thus create a bond of trust and sympathy with your visitors, and you will retain your customers. It works the same way with your ability to answer frequently asked questions (FAQs) or implementing live chat on your website, which is another effective way of keeping your visitors close to you and helping them in trusting you and your brand more.

Consumers trust each other and value the feedback of other customers. So, give them a voice! Even if it is true that a satisfied customer will be less likely to express themselves than a dissatisfied customer. In some cases, you may be faced with negative opinions, this is a normal phenomenon. The important thing is to know how to treat them with professionalism and take into account customer feedback in order to identify the source of the problem. Remember, any criticism is good to take and is a source of improvement.

Improve your website:

You can’t be visible on the internet and hope to attract new customers if what makes them flee is a lack of originality, a lack of updates or an unclear message. Make sure you have an intuitive and good-quality e-commerce site. The choice of colors and shapes must be considered carefully and be in complete harmony with your brand image and the general impression you want to convey. These elements will help you secure a good spot against your competitors in the minds of your visitors.

But beyond the good looks, your website should also be functioning optimally on a technical level. Make sure it’s loading in under three seconds, as that’s the time a visitor will wait before abandoning your website. Do not forget to make sure your website is mobile-friendly and is displayed beautifully on such devices as most users use their phones to browse the internet nowadays.

Work on boosting your sales:

There are different methods that can help you land more visitors and convince them to buy from you. Advertisement is the oldest marketing trick, but it doesn’t make it any less effective than any of the newer ones.  On top of opting for platforms such as Facebook Ads and Google Ads to promote your products and service, there is a new advertising platform that is certain to boost your sales: Influencers. They are more or less known personalities who enjoy a strong reputation on a platform (blog, social network …), which ultimately has a real impact (large audience, high engagement rate…) This type of marketing is based more on the use of products. The idea is to show internet users how to use them, what their qualities are, what their benefits are compared to your competitors.

But you shouldn’t stay focused only on landing first sales. The potential you get from your previous customers isn’t to be neglected. That is why you should plan and run campaigns to keep them updated about your latest information through a newsletter for example. You can also think about boosting your sales through loyalty programs that will encourage your customers to buy more in order to earn more advantages.

If you are running an e-commerce store, you are most likely using marketing tools such as Facebook Ads or Google Ads to boost your sales and your revenues. But sometimes, even when resorting to those tools, you will still not be satisfied and notice a potential improvement to be made to your visitor to customer conversion rates. There are different things you need to keep in mind if you want these rates to be optimal.

First of all, you will need a strong and effective SEO approach, you will need to research and pick your keywords wisely and make sure they are present throughout your entire website if you want to get a chance at making to the front page of search engines. Next, you need to make sure that the visitors feel safe and feel confident to use your website. You can do that by taking the time to publish regular content on a blog integrated to your website, interacting with your visitors through live chat or allowing them to share their reviews and feedback.

On the other hand, another important part is the visual aspect of your website itself. You will need to take time to carefully choose all the designs and colors, to make it as true as possible to the image of your brand and as eye-catching as possible. Also, you will need to take the time to verify that your website is loading correctly in under 3 seconds whether it is on a computer browser or on a mobile device.

Finally, take the time to advertise your products or services on new and effective platforms. This is the case for influence marketing, or in other words, using the notoriety of more or less popular personalities to talk about your products and draw more public attention to them.

An entrepreneurial adventures

Simon Piekarz

I'm a serial entrepreneur with a passion for technology. I'm a full life cycle founder. I want to share this adventure with you, so that I can help you to avoid problems on the way to success. Enjoy!

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